Joel Gross
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Marketing: Science or Scam?

Joel Gross is an entrepreneur with a strong background in online marketing and web design.

Business Analyst for Visible Technologies

Creatively solved problems in areas throughout Visible Technologies such as marketing, product development, production and finance.

  • Helped to work on reverse engineering the search engines in order to better optimize clients websites.
  • Invented new methodology, TruReputationScore.com (TRS), that is basically a "credit score" for brands. The TRS quantitatively measures the value of branding across the search engines. Designed software based on this new technology and am leading the way to establish TRS as the industry standard
  • Managed many SEO accounts
  • Developed content, images and design for a version of the main corporate flash-based website (www.VisibleTechnologies.com) and subdivision website (www.1stQuery.com)
  • Prepared management and board presentations for various proposals
  • Wrote and published press releases that were picked up by major news organizations.
  • Managed monthly link purchasing
  • Performed monthly as well as annual budget and audit activities on link expenditures, including ROI analyses