Summary

Traditional forms of marketing, advertising and public relations generally follow a "push" strategy of trying to put their product or ideas in your face. Buzz marketing tries to engage people and get them talking about your products and ideas naturally, creating a "pull" effect. One of the best examples of this would be the way that Steve Jobs has led Apple's marketing for the last couple of years. When he launched the iPhone, there was more buzz and excitement around it than for any other product launch in recent memory. Joel has been studying and performing buzz marketing at a high level for almost two years and has become one of the best in the business.