Reputation management is the process of tracking an individual or companies action and others' opinions of those actions, along with reporting and reacting to opinions and actions. Joel is primarily involved with online reputation management, including working on both paid and natural search engine results, social media, and other influential community websites. Search engine reputation management is an industry still in its infancy, with massive potential and the associated growing pains. Over six billion searches are performed every month by people looking for information on other individuals, businesses and a wide assortment of topics. Search engine reputation management's goal is to track and influence an entities reputation online. What do people see when they search for you?