SEO PPC

Search Engine Optimization (SEO) and Pay-Per-Click (PPC) are the industries in which Joel Gross was baptized and now is working to merge with traditional marketing and public relations to form new marketplaces. Search engine optimization is the process of controlling the natural search results brought back for a keyword query in a search engine. For Google, these would be the left hand results. PPC is the paid advertising displayed by search engines and regular websites. An advertiser pays for each click (hence the name Pay-Per-Click) or pays for a certain number of views (usually 1,000, known as CPM).